Mobile Cow offers a unique USSD mobile survey and research tool for all mobile devices

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1. USSD – the simple menu solution

Mobile Marketing USSD

Although most people don’t know what USSD is, most of us have used it before! You know the funny looking #100# number you call when topping up airtime? That’s USSD.

USSD works on all handsets and provides a crisp menu interface. That’s why we have developed MobiSurvey – so you can easily run mobile surveys with a massive reach – to anyone in South Africa with a cell phone!

To browse an example USSD menu, please type in *120*716# on your handset and press CALL


2. Why use USSD?

Mobile Marketing USSD

According to the Mobility 2011 research project, conducted by World Wide Worx, roughly 6 million South African’s have internet access on their phones – but virtually ALL South African’s with phones have access to USSD.

In terms of mobile reach, it’s thus very easy to see that nothing can compare. It is ubiquitous - no special apps are required to be downloaded, and no internet access or set-up is needed on a user’s phone. It just works!

To browse an example USSD menu, please type in *120*716# on your handset and press CALL


3. Creating your Campaign

Create Campaign

Campaigns can be set-up very rapidly in 2 easy steps: simply choose a USSD number such as *120*MYCOMPANYNAME#, and then login and create your Campaign.

You can create it on-line in a matter of minutes, or you can e-mail us your advanced menu process flow and we’ll build it for you.

To browse an example USSD menu, please type in *120*716# on your handset and press CALL


4. Reports - instant, quantifiable and colourful

Create Campaign

Reports are available on-line 24/7 under your personal secure login, and Report summaries can be scheduled and delivered automatically via e-mail daily, weekly and monthly.

Quantitative reports are available as a graphical pie chart which can be downloaded; as well as in an excel data file.

Qualitative reports are available in excel format for analysis or importing into your data house.

To browse an example USSD menu, please type in *120*716# on your handset and press CALL


5. Chat to us!

Mobile Marketing USSD

If you would like to know more, please contact us on 031 100 0237 or drop us an e-mail at marketing@themobilecow.co.za. We’d love to hear from you.

You can also download our Brochure by clicking here.

To browse an example USSD menu, please type in *120*716# on your handset and press CALL


Forward

How we got our name

We got the inspiration for our name from Seth Godin's Purple Cow.

Seth is a marketing guru and his Purple Cow book states that in a field of cows, the purple cow differentiates itself... clearly!

Our vision is to do the same in mobile surveys and research.

Advantages

  • Mobile Surveys
  • Mobile Research
  • Instant, qualifiable reports
  • Online graphical reports
  • Supported by all handsets

Interactive Tour

Want to know more about how the mobile surveys work?

Click the button below to start the interactive tour... and then watch the slider above!